Farsi / فارسی
Topics

 

     √ The position and role of marketing in banking competitio;

     √ Patterns and strategies for banking services marketing;

     √ The skills for banking services sale marketing (branches management);

     √ Market researches in banking services;

     √ Banking services marketing communication integrated system;

     √ Internet based marketing in banking;

     √ Customer Relationship management in banking system;

     √ Classification, evaluation and assessment of bank customers;

     √ Customer Satisfaction assessment in banking services;

     √ Pathology of advertisement and marketing in Iran banking system;

     √ Banks name and brand management;

     √ Bank marketing challenges in Iranian bank system;

     √ Challenges in rendering services in Iranian banking system;

     √ Electronic banking services marketing in Iran (strategies, barriers and challenges);

     √ Psychology of customers affairs in bank branches;

     √ Professional ethics in banking management and banking services marketing;

     √ Reviewing on Historical Trend of Bank marketing;

     √ Reviewing of best practices of bank marketing; 

     √ Studying banking department organizational chart in Iranian banking system;

     √ Assessment of Software and computerized system in bank marketing.

 



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