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Tehran’s first International Conference on Banking Services Marketing will be held on December 12th and 13th 2009, at I.R.I.B, International conference Centres. It is organized by Payvand Gostar Co. and participants from all over the world are expected to attend the same. The “Iranian Ministry of Economic and financial Affairs” are the Co-Organisers. Among the sponsors are many Iranian Banks; both nationalized and private; and financial institutions. A number of financial experts have been invited; and the secretary feels the interactions during the course of the event will be of great assistance to the participants.
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- The position and role of marketing in banking competition
- Patterns and strategies for banking services marketing
- The skills for banking services sale marketing (branches management)
- Market researches in banking services
- Banking services marketing communication integrated system
- Internet based marketing in banking
- Communication Management of the customers in banking system
- Assessment, evaluation and classification of bank’s customers
- Satisfaction and the factors affecting bank customers satisfaction
- Pathology of advertisement and marketing in Iran banking system
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